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Microsoft
Origins of Partner Center Video
Art Direction: Kelly La Belle
Design: Kelly La Belle
Animation: Kelly La Belle, Adam Crawford
Producer: Mike Chilson
Audio Post: Jeremy Leaird-Koch

Project overview
Our Microsoft client wanted to create a full, animated history of how their Partner Center service came to fruition over the years. The video was to be included as a part of the onboarding process for new hires on the Partner Center team. The client wanted something more abstract in concept that could be done on a low budget. It was important to the client that the video included all 6.5 minutes of content, however, it was also important that we kept their budget in mind as well. I came up with the concept of a garden because the visuals would fit in the client's budget and allow us a lot of flexibility as well. I wanted to keep the visuals relaxing and light while keeping the "growth" motif intact. I designed the project to be feasible to design, animate, and finish in the client's very tight deadline as well. From start to finish, we got this project delivered in only 1 week.
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