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Tegria

Branding and Marketing Collateral

Art Direction: Kelly La Belle

Design: Kelly La Belle

Producer: Angela Kaiser

PPT Development: Kelly La Belle

Project overview

Tegria was new to the Healthcare scene and needed help with their brand identity and all new marketing collateral for their launch campaign. They also requested help with their online presence as well as assistance announcing their mergers with the companies they acquired over the year.
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We created their brand guidelines, visual identity, announcements, tradeshow presentations, and marketing campaigns.

Brand Guidelines

We started our branding journey with market research. We knew our main audience would be healthcare companies, but we also created different customer personas to compare to. We then explored Tegira's values and mission and decided on the brand voice and identity. We decided to make Tegria less of a scary healthcare corporation and more human centered and friendly. We decided to use organic shapes mixed with hard line patterns for a "serious but professional" look. We also wanted to focus our photography and brand story more around the humans behind the healthcare and not around healthcare itself.

We used a friendly, rounded typeface for the logo and decided to use primarily purple and yellow complementary colors for the visual identity. We also used some blob shapes as a common visual element. 

Collateral

PowerPoint Template

© 2025 by Kelly La Belle

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