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T-Mobile
Sync Up Pets Title Card
Art Direction: Kelly La Belle
Design: Kelly La Belle
Animation: Kelly La Belle
Producer: Mike Chilson
Audio Post: Jeremy Leaird-Koch

Project overview
T-Mobile created a prototype product that would attach to your pet's collar and connect directly to their customer's phone to help locate lost pets. They created a demo video on their own, but they wanted a cute title card to go along with their planned series of demo videos that were in production. The client wanted graphics that featured their signature magenta brand color. We gave two options, one that was fully animated, and another featuring a pug from their demo video. They went with the fully animated magenta dog and we had their quick turn project ready for delivery in only 2 days. I designed the dog with plenty of energy and as much "dog attitude" that would fit in the short duration of the title card.
Title Card Animation

Concepts


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