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Kelly La Belle
Fifth Third Bank
Young Bankers Club
E-Learning Course
Art Direction: Kelly La Belle
Design: Kelly La Belle, Steven Barker
Animation: Adam Crawford, Kelly La Belle
Producer: Shawna Mascarelli
Audio Post: Ben Carthel
Development: Kelly La Belle, Barry Krusch
Project overview
The Young Bankers Club is a program created by Fifth Third Bank to educate young children about personal finance. The client wanted to modernize their course and turn it into a fully interactive E-learning game so that the kids would be able to learn outside of the classroom. The course consisted of 8 fully animated 45 minute levels with finance exercises sprinkled throughout.
The course was developed using Articulate Storyline and designed/animated using the Adobe Creative Cloud Suite.
Level 1 Play-Through
Explore New Locations!
Each level starts out at a new, unique, finance related location where the students will get the opportunity to learn about why the location is important. Locations include 5/3rd Bank itself, the U.S. Mint, the U.S. Treasury, the NY Stock Exchange, Fort Knox, the Federal Reserve Bank, and the internet.
Search for Clues!
Every location the students visit includes a "clue hunt". The students must click around the interiors of the locations to look for clues to open the vault portal and find Max's fortune. But watch out! Some objects will try to trick you when you click them. Every time the students find the clue, they must solve finance problems to unlock the code to the vault.
Unlock New Avatars!
Every level the student progresses unlocks new avatars. At the beginning of each level, the students are given the opportunity to choose their avatar. The avatar displays at the bottom left corner of the screen where the level bar tracks their progress. The levels get harder, and the avatars get cooler!
Hands on Learning!
Every module includes lecture sections that visually walk the students through basic finance skills that they will need when they grow up. Every clue the students find will take them through a series of real life finance scenarios, exercises, and problems that will give them the practice they need to succeed. Each level has a theme, from basic taxes and budgeting, to balancing stock portfolios and diversifying investments! This E-learning program gives the students a comprehensive crash course in personal finance.
Highlights
Style Frame and Conceptualization Highlights
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